EAL Academy
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Our Services

 
EAL Academy
We hold many private trainings held at client facilities with a minimum of 6 and a maximum of 12 attendees. This allows you to train your staff, volunteers, board members, and your other affiliates at a significant savings on a per person basis, plus travel costs. Please contact us to schedule a time to talk about your specific goals and answer our questions to provide an estimate.

We offer other
coaching and mentoring services to assist you in building your EAL business. Perhaps you're looking for support in hosting one of your first EAL clients or need assistance facilitating a large client group. Please contact us for more information.
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Frequently Asked Questions

 
EAL Academy Trainings and Hosting
ealacademyfaqs.pdf
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Recommended Additional Training

 
Equus Empowered with Leah Dyck
We highly recommend this virtual, yet experiential training to develop a deeper understanding, connection, and partnership with horses, for yourself and your clients. The outcomes of this experience are deeply moving and inspirational, which include:
  • Understand the deeper hidden layer in horse culture and behavior
  • Expand your awareness of what horses are doing energetically when we're in their presence; specifically the energetic exchanges that takes place to support our collective well-being to balance and ground
  • Learn about the horse energy system (including chakras and meridians) and how we can give back to them to support their well-being
  • Explore these concepts through theory, research, tools, and practical experience
  • Deepen the meaning you're able to share with clients about how horses are connecting and responding to them; this increased self-awareness and empowerment deepens the client experience and leads to more return business and referrals
​Learn more about this amazing course here​
​ More about this 9-week course:
  • You'll experience this training in a small group setting through weekly live Zoom meetings to share, connect, and support each other
  • Weekly modules with video training, experiential activities to do with horses, and other resources
  • Ongoing community support with others that have taken this course
  • Continued access to the online course materials​
​Leah Dyck is generously offering this powerful training at a discount for those through EAL Academy - approximate cost is $750 USD.
Schedule a complimentary connection call with Leah to learn more here.

"In their eyes we are more than physical form. We are intention, emotion, energy, and spirit. They see who we are. They gaze into our very soul." ~ Unknown
​
​​"We highly recommend this transformative experience for all EAL Facilitators! Horses truly see us, and this inspiring training will take you deeper into truly seeing them." ~ Kim Shook

Recommended Products

 
Equine Liability Insurance from Marnitz & Associates - EquiRisk
Work with one of the few insurance agents that understands EAL and how to navigate liability coverage with insurance carriers. Marnitz & Associates is one of the nation's largest insurers of equine and farm related risk. They are located in the horse capital of the world, Lexington, KY, and serve nationwide in 48 states. As an EAL Facilitator, you'll want equine liability insurance to manage your risk. They can also help you with farm and other equine related insurance coverage. They provide excellent service and great rates. Please let Brooke Marnitz and her staff know you were referred by EAL Academy.
​
Name Badge Productions Breakaway Neck Wallet/Name Tag Lanyard
These are the lanyards from our trainings. Each one holds a 4” x 6” spiral notepad, facilitation cards, and a pen, plus a handy zip pocket for your cell phone. It's item # 4340, in a few color choices, and very reasonably priced.

HeartMath's Inner Balance Device
We highly recommend this biofeedback device which coaches you in reaching higher levels of coherence. The device is Bluetooth enabled for iOS and Android. Watch HeartMath's social media for periodic discounts.

Expertise Services to Build Your Business

 
Equine Business Marketing Services
Focus on what you do best! Likely, your expertise lies in the arena working with your clients and horses. Let an expert take on marketing your message to grow your impact in your community.

Margaret Wilson helps EAL practitioners develop their businesses and expand services through consulting and marketing plans. Margaret is unique in that she's an Equine Assisted Coach and believes in the value of horses connecting with people to improve the quality of their lives. 

Please contact Margaret to learn more about how she can assist you in growing your business to serve more clients and you can learn more on her website:
Margaret J. Wilson, M.S.
equinemarketingsolutions.com
mj@equinemarketingsolutions.com
303-669-0327
Social Media Services
If you need assistance with providing valuable social media content, we recommend contacting working with the experts at Stoney Creek Social Media. Contact them for a free 30 minute consultation.
Stoney Creek Social Media
stoneycreeksocialmedia.com
team@stoneycreeksocialmedia.com
269-350-3677
Business Start-up Resources
Building and running any business is challenging. EAL businesses require the same knowledge, skills, time, and financial investment as any other business. We'll support you on the EAL aspects of your business, including marketing and pricing. We recommend seeking local resources to build your general business skills and to find service providers that have needed expertise for your location.

If you don’t have prior experience with forming and operating a business, we highly recommend seeking out the local resources provided by the SBA (U.S. Small Business Association at https://www.sba.gov/), SBA’s SCORE Counselors, and other resources through your Chamber of Commerce and other business and economic development organizations. Some of these resources are free. The missions of these organizations includes enabling the vitality of small businesses.

You'll likely need an attorney and a CPA to establish your business legal structure (profit or nonprofit, LLC or Inc., including formation and ongoing business filings). We recommend developing a business plan with strategies for your specific market. Plus you'll want to determine your approach for technology and accounting needs, including your website, taking payments, social media, advertising, and possibly other aspects of operating your business. For many of these areas there will be local considerations and you'll be best served by local service providers.
We're guided by our vision for all equine programs to flourish so more people can learn and grow through incredibly moving experiences with horses. EAL Academy will support you by providing information that's specific to EAL, based on our 20+ years of providing EAL programs. With our certification training, we provide specific information about managing equine liability, marketing and pricing EAL programs, and a complete set of tools that take you from providing a prospective client a sales proposal and all the way through the aspects of conducting an EAL program. "It's EAL business in a box."

Please utilize the resources on this page to find the support you need for your EAL business.

© COPYRIGHT 2025 EAL ACADEMY, LLC. ALL RIGHTS RESERVED.
Information subject to change.
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